Tuesday

TOP SEARCH ENGINE FORUMS

Forum Roll
Other Helpful Forums Related to Search:
SEARCHENGINEWATCH http://forums.searchenginewatch.com/
Cre8aSite http://www.cre8asiteforums.com/
Digital Point http://forums.digitalpoint.com/
HighRankings http://www.highrankings.com/forum/
JimWorld http://jimworld.com/
Search Guild http://www.searchguild.com/
v7n SEO Forums http://www.v7n.com/forums/
WebmasterWorld-http://www.webmasterworld.com/
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TOP REFFERRERS FOR GOOGLE

ACCORDING TO GOOGLE'S WEB MASTER CENTRAL BLOG
GOOGLE HAS got much of our non-Google traffic from other webmaster community blogs and forums, such as the Search Engine Watch blog, Google Blogoscoped, and WebmasterWorld. In December, seomoz.org and the new Searchengineland.com were our biggest non-Google referrers. And social networking sites such as digg.com, reddit,com, del.icio.us, and slashdot.org sent webmaster tools many of our visitors, and a blog by somebody named Matt Cutts sent a lot of referrers our way as well.

A new keyword analysis tool in beta

A META KEYWORD SUGGESTION TOOL IS AVAILABLE IN BETA VERSION.JOIN AND GET BENEFITTED.
WWW.MYKEYWORDFINDER.COM

Thursday

adsense revenue 5

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Page traffic

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This is what web marketers fight hardest over.



No traffic means no clicks means no income. So you have to

maximise the number of people visiting your site.

 

adsense revenue4

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Estimating click thru values

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Visit

http://uv.bidtool.overture.com/d/search/tools/bidtool/

to find out how much keywords are being bid for on Overture,

a competitor to AdWords. This will give you an INDICATION

of the prices people are bidding on Google which in turn will

give you some idea about the click thru value of AdSense

ads relating to those keywords.



The rule is: aim high.



Alternatively if you already have an AdWords account you

can use the Keyword tool to find out the exact price of

any keyword - but remember AdSense is about content, not

keywords so, again, this is only going to be an indicator.

 

adsense revenue3

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TECHNOLOGY NOTE

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The ads you get on different pages of your site will vary

according to the content of the page.



AdSense is that clever!

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If you've already got a site, you can get a tool from Google

called the AdSense preview tool. This lets you see what sort

of ads you'll get even if you haven't signed up for AdSense

yet.



You can get it here







If you get ads that don't seem relevant there are 2 possible

causes:



1) Google doesn't know what your page is about, or

2) Google has never heard of your site.



Uh-oh!



We'll discuss how you get round these problems later on.

 

adsense2

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Click thru price

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The Click thru price, whilst fundamentally determined by the

advertiser, CAN be influenced by the content of your website:

if you can modify your site so that it includes more content

related to higher value keywords, you are more likely to get

higher value click thru prices.



For example, if you run a site about Bird Watching you may

get ads posted about Bird Watching books. But why not

extend the site to include content about the best binoculars

for bird watchers?



Dedicate a page to this topic and you could find higher

value ads running on that page because binoculars sell for

more than books and businesses advertising binoculars may be

willing to pay more for keywords relating to them.



You could also run some pages about travel and hotels in

exotic locations where rich bird watchers like to take their

holidays.



It's all content relevant to your site but it is likely to

increase your AdSense revenues too.