Thursday

google greed rank

Do you know?GOOGLE GREED RANK!!!!
ACCORDING TO http://www.xedant.com/,
Google profits NOT from its advertisers, but from its users!

Greed: An excessive desire to acquire or possess more than what one needs or deserves, especially with respect to material wealth: “Many . . . attach to competition the stigma of selfish greed” (Henry Fawcett).



The Unethical Truth: Google earns at least $21.90/year on your searches even if you DON'T click on its ads.



Let's start with the 2 well-known facts:

1. Google earns from $0.05 to $69.00 every time you click on any of its ads. Google earns nothing if you don't click on them.

2. Any Google AdWords ad must have at least 0.5% Click Through Rate or Google will disable it until you raise its minimum Cost Per Click.



Let's say you use Google 30 times a day and you DON'T click on its ads. Are you sure Google get NOTHING from you according to the fact #1?



False!



Let's do the math: you use Google 30 times per day. In today's crowded market each search phrase you enter will show you up to 8 ads. It means that your searches will lead to 30*8=240 ad impressions.



You don't click on Google ads, therefore Google will recalculate an actual CTR (Click Through Rate) for all advertisers whose ads you have triggered. If CTR is lower than 0.5%, Google will ask advertisers to increase their maximum Cost Per Click (or pay more for the same number of clicks in other words).



Let's calculate "Google GreedRank":



0.5% CTR with $0.05 CPC means that Google wish to earn at least $0.05/200=$0,00025 per each ad impression, or $0.00025*8=$0.002 per each search.



It means that Google earns at least $21.90/year on your 30 searches per day even if you DON'T CLICK ON ITS ADS!


 

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